Aura
UI/UX
Development
Framer
Project overview
Aura was developed as a refined brand identity built around clarity, atmosphere, and restraint. The visual system uses a minimal wordmark, luminous blue tones, and soft abstract textures to create a calm, modern presence that feels polished without becoming overly decorative.
Date:
Location:
USA
Design Process
6 hours
Discovery
Information Architecture
User Persona
Research
24 hours
Strategy
Positioning
Identity Direction
Messaging System
40 hours
Solution
Logo System
Visual Language
Brand Applications
Initial concepts
The challenge
The key challenge was translating a complex robotics catalog into an experience that feels futuristic without becoming hard to navigate. Humanoid robots, quadrupeds, industrial inspection use cases, LiDAR, AI vision, and companion robotics all needed a clear structure while preserving momentum, product drama, and trust for technical buyers.
The impact
The result is a focused digital presence that positions AI Robots as a serious robotics partner in Greece. The experience gives visitors a fast path from high-impact product storytelling into specific robots, industries, demos, and sales actions, making the catalog easier to understand while keeping the brand's embodied-AI vision visually memorable.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 48 48" xmlns="http://www.w3.org/2000/svg"><g d="M 0 23.972 L 12.5 23.972 L 12.5 36 Z M 12.5 12.586 L 0 12.586 L 0 24.615 L 25 24.615 L 12.5 12.587 Z M 0 0 L 12.5 12.029 L 25 12.029 L 25 0 Z" fill="transparent" height="36.00000170182653px" id="BdvNY9SKe" transform="translate(11.5 6)" width="25px"><path d="M 0 0 L 12.5 0 L 12.5 12.028 Z" fill="rgb(0, 85, 255)" height="12.027602943891956px" id="Ad83eI7hN" transform="translate(0 23.972)" width="12.5px"/><path d="M 12.5 0 L 0 0 L 0 12.029 L 25 12.029 L 12.5 0.002 Z" fill="rgb(0, 170, 255)" height="12.029407264765595px" id="G_s8yDN7A" transform="translate(0 12.586)" width="25px"/><path d="M 0 0 L 12.5 12.029 L 25 12.029 L 25 0 Z" fill="rgb(136, 221, 255)" height="12.029407264765627px" id="QfBuFj1WH" width="25px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 48 48" xmlns="http://www.w3.org/2000/svg"><g d="M 11.967 17.126 C 11.967 14.21 14.332 11.847 17.247 11.847 L 18.011 11.847 C 18.032 11.847 18.055 11.846 18.076 11.846 C 21.348 11.846 24 14.499 24 17.77 C 24 21.04 21.348 23.693 18.076 23.693 C 18.055 23.693 18.032 23.692 18.01 23.692 L 17.247 23.693 C 14.332 23.693 11.967 21.328 11.967 18.413 Z M 0 29.617 C 0 26.346 2.652 23.693 5.924 23.693 L 11.967 23.693 L 11.967 29.556 C 11.967 32.861 9.258 35.539 5.953 35.539 C 2.682 35.539 0 32.888 0 29.617 Z M 11.967 0.001 L 11.967 11.847 L 18.011 11.847 C 18.032 11.846 18.055 11.847 18.076 11.847 C 21.348 11.847 24 9.194 24 5.924 C 24 2.652 21.348 0 18.076 0 C 18.055 0 18.032 0.001 18.01 0.001 Z M 0 5.923 C 0 9.194 2.652 11.847 5.924 11.847 L 11.967 11.847 L 11.967 0.001 L 5.923 0.001 C 2.652 0.001 0 2.652 0 5.923 Z M 0 17.77 C 0 21.041 2.652 23.693 5.924 23.693 L 11.967 23.693 L 11.967 11.847 L 5.923 11.847 C 2.652 11.847 0 14.499 0 17.77 Z" fill="transparent" height="35.53942184261854px" id="Ag815G8Ki" transform="translate(12 6)" width="24.00000079568889px"><path d="M 0 5.28 C 0 2.364 2.365 0.001 5.28 0.001 L 6.044 0.001 C 6.065 0.001 6.087 0 6.109 0 C 9.38 0 12.033 2.653 12.033 5.924 C 12.033 9.194 9.38 11.847 6.109 11.847 C 6.087 11.847 6.065 11.846 6.043 11.846 L 5.28 11.847 C 2.365 11.847 0 9.482 0 6.567 Z" fill="rgb(0, 182, 255)" height="11.846705244107824px" id="G4HmDp7VL" transform="translate(11.967 11.846)" width="12.032601198520922px"/><path d="M 0 5.924 C 0 2.653 2.652 0 5.924 0 L 11.967 0.001 L 11.967 5.863 C 11.967 9.169 9.258 11.847 5.953 11.847 C 2.682 11.847 0 9.195 0 5.924 Z" fill="rgb(36, 203, 113)" height="11.846705244107795px" id="rDn_j3WER" transform="translate(0 23.693)" width="11.967398886152125px"/><path d="M 0 0.001 L 0 11.847 L 6.044 11.847 C 6.065 11.846 6.087 11.847 6.109 11.847 C 9.38 11.847 12.033 9.194 12.033 5.924 C 12.033 2.652 9.38 0 6.109 0 C 6.087 0 6.065 0.001 6.043 0.001 Z" fill="rgb(255, 114, 55)" height="11.847398885728774px" id="hxnTKSmJn" transform="translate(11.967 0)" width="12.032601198520922px"/><path d="M 0 5.922 C 0 9.194 2.652 11.846 5.924 11.846 L 11.967 11.846 L 11.967 0 L 5.923 0 C 2.652 0 0 2.652 0 5.922 Z" fill="rgb(255, 55, 55)" height="11.846011602486888px" id="PjUKE5VkY" transform="translate(0 0.001)" width="11.967398886152125px"/><path d="M 0 5.922 C 0 9.194 2.652 11.846 5.924 11.846 L 11.967 11.846 L 11.967 0 L 5.923 0 C 2.652 0 0 2.652 0 5.922 Z" fill="rgb(135, 79, 255)" height="11.846011602486897px" id="bYNZq2uZi" transform="translate(0 11.847)" width="11.967398886152125px"/></g></svg>)
